Portfolio

Laka: Reimagining Bicycle Insurance for the Digital Age

Laka is a modern insurance platform designed for cyclists and e-bike riders. The product experience focuses on transparent cover, simplified claims guidance, and a premium web journey that helps users explore protection with clarity and confidence.

Client: Laka

Platforms: Android, iOS, Web

Industry: InsurTech & Mobility

In-Depth Case Study : Laka

Project Overview

Challenge

Laka needed to turn complex insurance information into a product journey that feels simple and trustworthy. The experience had to explain cover in plain language, support quote and claims journeys with less friction, and preserve a premium brand identity for a cycling-first audience.

Solutions

A conversion-focused website experience that presents cover, claims, and value propositions with clarity.
Responsive product pages tailored for cyclists exploring insurance and protection options.
Simplified user flows for learning about cover, understanding claims support, and moving toward action.
Reusable sections and content patterns that scale across campaigns and future landing pages.
A premium visual system that connects trust, simplicity, and cycling culture in one cohesive digital experience.

Our Approach

Making Bicycle Insurance Clear, Digital, and Rider-First.

Stakeholder Alignment

Competitive Analysis

Branding & UI/UX Design

Deployment & Launch

development & Testing

Usability Testing

Stakeholder Alignment

Competitive Analysis

Branding & UI/UX Design

Deployment & Launch

development & Testing

Usability Testing

Solution

Laka : Solution

Clear Insurance Information Design

Structured product information into scannable sections that help users understand cover, pricing, and claims support faster.

Conversion-Led User Journeys

Designed landing and product flows that reduce friction, build trust early, and guide users toward meaningful actions.

Simplified Quote & Claims Experience

Refined the experience around key support touchpoints so users can move through complex insurance journeys with more confidence.

Scalable Growth System

Built reusable layouts and messaging patterns that support ongoing marketing, product education, and future platform updates.

Result

Laka : Here is screenshot of App

Design Approach

Discovery & Stakeholder Alignment:
Clarified product goals, user expectations, and brand priorities for a more accessible insurance experience.
Information Architecture Planning:
Organized coverage, claims, and product education content into a structure that is easier to scan and understand.
Wireframing & Journey Mapping:
Mapped the most important user flows for product discovery, quote exploration, and support entry points.
Visual UI Design:
Designed a premium, modern interface that balances brand personality with readability and trust.
Content Clarity Testing:
Refined hierarchy, terminology, and calls to action so the insurance experience feels less intimidating and more useful.
Iteration & Optimization:
Improved layouts, messaging, and conversion touchpoints through feedback-led refinements.

Laka: Reimagining Bicycle Insurance for the Digital Age

Laka combines clear product education, a premium web experience, and trust-driven user journeys to help cyclists explore insurance cover with confidence.